In an age when we have access to seemingly limitless amounts of information and are faced with a bewildering array of choices, how do successful businesses manage to gain and sustain their competitive advantage?
One answer is DESIGN EFFECTIVENESS.
Design is a powerful business asset that is not only proven to deliver commercial benefits such as increased profitability but also one that enriches people’s lives.
Greater customer loyalty, better staff morale and increased attractiveness to potential employees, are further examples of the positive impact that design can have on your business success.
Of course, it’s not quite as simple as turning to the nearest designer and asking them to transform your business overnight. Truly effective design requires a strategic approach whereby the client and designer(s) work in partnership to create designs that have much greater depth than mere aesthetic appeal.
Also, the real impact of design can take many months, or even years in some cases, before it can be fully appreciated. Patience though is inevitably rewarded and it’s not uncommon for investment in design to be repaid several times over.
Don’t be misled into thinking that design effectiveness is the exclusive preserve of large companies with big budgets. The process and underlying principles apply equally to businesses, public services and charities, regardless of their size and sector.
Download your FREE copy of 12 Great Benefits of Design Effectiveness for further insight into the value of effective design and how it can be achieved.
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