Today’s date will probably pass most people by as just another day in the run up to the Christmas holidays but from our perspective as designers, it’s notable for the fact that 11-12-13 is the last date this century with three consecutive numbers.
As well as having mathematical appeal, memorable dates with consecutive or repeat numbers have visual promotional appeal too. Due to their rarity and strong recall (like a taxi firm’s phone number for example) they are popular with campaign managers and can even influence the launch date of major movies, brands and promotions.
Ron Gordon, a retired high school teacher from Redwood City in California, is a particular fan of this phenomenon and is especially looking forward to 2/2/22, which has been christened Trumpet Day. Just try saying it in your best 4-syllable song voice to see why… “to to to tooo!”