Prior to exhibiting at the financial industry’s premier annual international conference event, felt a new visual treatment would help to reinvigorate the brand.

Working to a modest budget, we created the brand strapline ‘The intelligent source’ which inspired the associated visual theme, encapsulating imagery of the natural world. We also assisted with space planning, stand design and associated graphics.

BankersalmanacLogo with addition of new strapline and themed natural light source imagery
BankersalmanacLogo variation shown on a lighter background
BankersalmanacAdaptation of parent logo to differentiate between various products in the same family
BankersalmanacBusiness stationery suite incorporating the new logo and strapline
BankersalmanacPrinted product information sheets showing themed imagery across a set of literature
BankersalmanacFolder designed to accommodate the product information sheets
Bankersalmanac, Exhibition stand concept sample
BankersalmanacSpace planning, stand design and display graphics for overseas conference and exhibition

Animated digital version

An animated version of the identity incorporating the new strapline was also created to help communicate the main product benefits via digital media.

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