Fellowes
Global manufacturer and marketer of business machines, records storage and office accessories, Fellowes is a family business founded in 1917, four generations ago..
We designed and prepared the packaging artwork for a complete new range of Fellowes binding and laminating machines, which were fast-tracked to market, gaining opportunistic competitive advantage as a result. The commercial success of the project received both a coveted Gold Design Effectiveness Award and the special International Export Award from the Design Businesses Association (DBA).
An old consumables pack design (left) and new pack design (centre) including Selection Guide (right)
Bright, colourful, eye-catching imagery was introduced to help increase presence both in-store and on-page 
Descriptive names and distinctive colour coding were introduced to make product selection easier for customers
Key colours were used to easily distinguish between Binding (green) and Laminating (blue) product groups
The new design template had to be very flexible due to different pack sizes
A coherent design makes product pairing so much easier for the customer“The design team’s ability to interpret and execute the brief quickly and effectively was critical to the ultimate success of the project. Final artwork was delivered within a very aggressive timeframe, facilitating an unprecedented speed to market. The re-packaged B&L product range has already won several design awards, which is testament to an outstanding team effort.”
Hugh Darcy – Global Marketing Director B&L, Fellowes
The new B&L pack designs were applied across hundreds of different SKUs