Premium Laminating Pouches
We originally conceived ImageLast for the main purpose of identifying genuine Fellowes premium laminating pouches.
Asked to develop the name as a sub-brand, the challenge was incorporating the logo plus our newly created strapline into the existing pack design, without upsetting the visual harmony. The ImageLast pouches were then imprinted with a mono version of the logo, which doubles as a user-friendly feed direction indicator.
We still jot down thoughts and sketch out ideas at the beginning of every creative project
From dozens of naming ideas one standout contender emerged
A strapline was conceived and developed to reinforce the ImageLast name
The ImageLast logo identifies only genuine Fellowes premium laminating pouches
Direction arrows were added to the artwork to ensure the pouches are used correctly
The ImageLast logo disappears completely once passed through a laminating machine
The ImageLast pack design is designed to be informative and consumer-friendly 
Trade press advertising promoted the launch of the ImageLast branded pouches