Reflections
Plumbase is a popular supplier of quality plumbing and heating materials with over 200 branches nationwide.
The design brief was to create a clean, stylish and contemporary visual identity for the company’s newly formed ‘Reflections’ brand, to be positioned towards the higher end of the bathrooms market sector. The identity was applied seamlessly across more than 20 diverse showrooms and a host of other applications.
Nature proved to be a great source of inspiration during the initial design concepts phase
The cascading water in the final brand identity design subtly echoes the letter ‘r’ of reflections
Positive and reverse logo variations were created in both landscape and square formats
Clear brand identity colour specifications were produced to ensure consistency in application
A well designed business card is a key identity application 
A business card can have two printed sides
The Reflections identity was litho printed and screen printed onto many different items
Exceptional quality screen printing resulted in these great looking promotional pens
Selected products were branded using high quality resin domed labels